National Infantry Museum

Project Type: Rebranding

The Process
The creation process began with a breakdown of all of the components currently in the old logo. All of these elements gave a message which told a story of the infantry. The question which remained was how do we tell this story in a less cluttered way?

The Resonating Colors
Keeping the color scheme simple was a must. I borrowed the green background from the original design and chose to remove the red flag. This allowed the logo to become more user friendly and clean.

The Annual 2022 At the end of 2022 I was commissioned to build the annual report for the National Infantry Museum. Showcasing the newly designed branding on the front cover, I chose an image that highlighted a parade on the historic walkway. This image represented that COVID pandemic was behind us as a society,