Design Group Exhibit
Project Type: Rebranding
This project is a branding design for Design Group Exhibit. While working for the marketing company we found ourselves looking at a logo that was both unclear and unrecognizable.
Concept
The client had a desire to rebrand and start marketing for new clients. We ascertained the demographics were middle aged men and women directly in the tradeshow industry.
The Process
My hope was to build a brand design which made the letters “DG” recognized at first glance. Brands like Gucci offered a mirror “G” and my design could not be mistaken for such.
Sketches
The creation process began with the discovery process of creating a logo that offered a recognizable icon that represents Design Group.
