NIM Poster Campaign
Project Type: Poster Design
Date: 2024
This project is campaigning for the National Infantry Museum.
The Resonating Colors
Keeping the color scheme simple was a must. I utilized the gold in the NIM logo for the headline text.
The Font Decisions
Choosing the typeface began with looking into all of the different sans serif options. Did we want to become more modern looking with an Arial looking thin font, or more business oriented? Helvetica became the font that looks both commercial and stoic.
1st Iteration
The idea to honor veterans started with the idea of taking photos of memorials. Using these memorials to highlight honoring veterans was the desire, but using vehicles didn’t accomplish the message.
The Campaign Complete
Keeping the color scheme simple was a must. I utilized the gold in the NIM logo for the headline text.
Environmental Contact
